BOSTON, MA
Our Boston client is an established, family-run precision manufacturing business that needed to overhaul their sales team and sales management processes in order to achieve optimum results. We helped them properly define and profile a Sales Leader position via our intensive Job Profile Program. This was especially challenging as the company operates at a very high level of success and performance, so finding a 9+ out of 10 candidate was essential. While the search continued for their new Sales Leader, we helped them clearly define their Vision/Mission/Values and find their true voice. In addition, strong focus was placed on completing their Sales Playbook, with an emphasis on messaging, overcoming objections, creating new territory boundaries, and implementing an effective touch system for their 11 national sales reps. We also rode alongside them during the recruiting, surveying, and interviewing process for the Sales Leader position, resulting in a hire that perfectly suited their needs. This relieved the owner/CEO of day-to-day Sales Management duties, freeing him up to pursue big picture initiatives and company expansion – the areas a CEO should be dedicating his or her time to. It also allowed him to spend more time on his passion of growing the future generation of technology leaders as president of a nationally recognized robotics program.
Results
The company has continued to experience a consistent revenue growth of 20 percent from year-over-year since implementing the changes we helped them set in place.