Patrick Martinez – Founder

Patrick Martinez has a zealous ambition to empower individuals and companies to “do what they do better.” His 22-year career as an entrepreneur, CEO, and leading sales professional has been dedicated to inspiring others to realize their vision of success; creating processes to ensure that defined and measurable goals are achieved; and shepherding teams through those processes, providing the coaching and encouragement necessary to foster positive and lasting change.

Patrick approaches Sales and Leadership Coaching from the perspective that his clients and their companies are capable and have value. He insightfully assesses existing strengths and determines how they can be capitalized to overcome obstacles and limitations. He is an intuitive team builder, understanding the limitless worth of effective individuals being allowed to contribute their best skills to best practices. This multifaceted technique has proven to quickly result in improved processes, sharpened skills, and increased revenues.

He has built his expertise in operations and sales across a wide spectrum of industries, including retail sales, custom installation, professional services, and product development.

Notable career achievements include:

  • Top revenue generator “in the trenches” 8 out of 10 years as a Sales Lead. During this time focused on helping Clients “Love Where They Live”:
    • Designed several complete private cinema rooms, ranging in budget from $50k to $1m, including equipment selection, speaker location, acoustics and overall room design
    • Created and implemented hundreds of smart-home technology systems ranging from simple to elaborate – Budget ranges were $10k to $2m
    • Home sizes ranged from 5,000 sq. feet to 50,000 sq. feet in premier locations across the globe
    • All projects were collaborative – Working with the absolute best in the business in their specific field – Architecture, Construction, Interior Design, Exterior Design, Electrical Engineering u0026amp; Project Management
  • Ground up launch-to-sale of service based business, sold within 7 years for 3x market value
    • Topline revenue increased 50% year over year
    • In 4 years company acquisition value increased 1200%
    • 100% of key employees stayed on through the acquisition process
    • 95% of key customers remained loyal through the acquisition process
  • Lead a non-profit organization to overhaul its technology systems across audio/video, surveillance, computer networking and life-safety platforms, allowing for more effective service to the community
  • Developed a winning sales team for a nationwide retail portrait studio – pioneered team selling in this industry and saw a 110% increase in sales within 30 days. Continued with a 20% increase in sales month over month
  • Raised capital for and acquired 3 US patents on a revolutionary life safety product
  • Consulted on expanding on an underperforming product in the marketplace by establishing a more effective pricing structure, increasing margins, and building a qualified distribution network
  • Developed and implemented new systems for managing projects, including developing processes, procedures, and staffing for a leading Custom Technology Integration company
  • Transformed paradigm of an existing technical sales team
    • Increased closing ratio from 30% to 90%
    • Increased contract size by 28%
    • Increased profit margin by over 10%
    • Doubled overall sales in a 7 month period without adding any additional staff
  • Created and implemented a service based business unit within a technology company that increased revenue from approximately $60k per year to approximately $400k per year while simultaneously capturing previously “unbilled labor”
  • Pioneered an innovative model of cross-industry partnership between a publicly traded development firm and a Custom Home Integration company, utilizing momentum unleashed from newly released marketing and branding

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